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Loyalty research is more than just a number

Loyalty research is more than just a number

Loyalty is the only customer measure statistically-correlated with increased revenue and profits. Health care companies, hospitals, and physicians are starting to measure customer loyalty using the Net Promoter Score (NPS). The NPS relies on a single question: How...

Marketing and innovation can save rural hospitals

Marketing and innovation can save rural hospitals

      Rural hospitals are in bad shape financially.  More people moving from the country to the city, debt costs are rising, and revenue per hospital bed is decreasing.  This doesn’t have to be the case.   Just before dusk on an evening in early...