by Bob Stevens | Sep 15, 2019 | Marketing Tools
Loyalty is the only customer measure statistically-correlated with increased revenue and profits. Health care companies, hospitals, and physicians are starting to measure customer loyalty using the Net Promoter Score (NPS). The NPS relies on a single question: How...
by Bob Stevens | Aug 15, 2019 | Marketing Tools
Why begin with secondary research? Think of secondary research as table stakes for understanding the market realities that will affect your management decision. The cost of secondary research is relatively low, it’s comprehensive and data-driven, and it may even...
