by Bob Stevens | Aug 5, 2021 | Health marketing applications, Increasing overall health
Part 2 of 2 Increasing Covid vaccination levels continues to be a challenge over the last six weeks. Part 1 of using social cause marketing to increase the Covid vaccination rate explained how to 1) define the problem, 2) understand the current situation,...
by Bob Stevens | Jun 22, 2021 | Health marketing applications, Increasing overall health
Part 1 of 2 The benefits of getting vaccinated against Covid-19 — protection against becoming sick or dying — seems rational. Not everyone agrees. The CDC issued a report on June 21st 2021 announcing that 38% of adults between 18 and 29 years of age had received...
by Bob Stevens | Jul 15, 2019 | Health marketing applications
Rural hospitals are in bad shape financially. More people moving from the country to the city, debt costs are rising, and revenue per hospital bed is decreasing. This doesn’t have to be the case. Just before dusk on an evening in early...