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How can social cause marketing increase Covid vaccinations?  Continued…

How can social cause marketing increase Covid vaccinations? Continued…

by Bob Stevens | Aug 5, 2021 | Health marketing applications, Increasing overall health

Part 2 of 2 Increasing Covid vaccination levels continues to be a challenge over the last six weeks.  Part 1 of using social cause marketing to increase the Covid vaccination rate explained how to 1) define the problem,  2) understand the current situation,...
How can social cause marketing increase Covid vaccinations?

How can social cause marketing increase Covid vaccinations?

by Bob Stevens | Jun 22, 2021 | Health marketing applications, Increasing overall health

Part 1 of 2 The benefits of getting vaccinated against Covid-19 — protection against becoming sick or dying — seems rational.  Not everyone agrees. The CDC issued a report on June 21st 2021 announcing that 38% of adults between 18 and 29 years of age had received...
Marketing and innovation can save rural hospitals

Marketing and innovation can save rural hospitals

by Bob Stevens | Jul 15, 2019 | Health marketing applications

      Rural hospitals are in bad shape financially.  More people moving from the country to the city, debt costs are rising, and revenue per hospital bed is decreasing.  This doesn’t have to be the case.   Just before dusk on an evening in early...

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