About Us

Our Story

Health Centric is a custom marketing research firm for health care organizations. We help our clients save and make more money using a variety of market research tools, best practices, and our collective health care experience.

The company started in 1996 to give entrepreneurial health companies the customized market information they needed to compete with competitors.

Today, we work with entrepreneurially-minded health care companies and providers regardless of size to help them acquire and retain customers.

Our Ideal Client…

Is a partner.

The #1 factor for a successful research project is a close relationship between client and researcher.

Has research experience.

Clients with research experience understand the benefit of being market driven.


Has identified specific decisions.

Decisions guide research study design and data collection.


Values communication.

Responsiveness helps projects stay on schedule.

Is results-oriented.

Our clients appreciate projects that are on time and on budget.

Is creative.

Our clients love thinking outside the box and exploring new ideas with us.


Our Team


Bob Stevens


(919) 949-0672

Bob began his career in product marketing with a leading over-the-counter health care company. He then worked in marketing and sales with hospital, physician, and health technology organizations.

He started Health Centric in 1996 — with his last employer as his first customer. He has taught strategic health care marketing as an adjunct professor since 2001 and co-authored Strategic Marketing for Health Care Organizations with Philip Kotler (Wiley, 2008).

Bob has an MBA from Kellogg School of Management at Northwestern, an MA from Duke University, and a BA from Colgate University.  

Greg Robinson
Senior Director


(919) 949-0672

Greg was a clinician at a psychiatric hospital and then in public mental health and acute care mental health.  He founded Healthcare Compliance Systems in 1997 to meet the needs of physicians for improved reimbursement, documentation, coding, compliance, and information systems.

Greg has an MA from Western Michigan University and a BA from Central Michigan University. 

Research Partners

Lisa Wilkins

Marketing research operations

Lisa provides expert guidance and implementation of quantitative and qualitative studies. 

Lisa is a co-owner of Wilkins Research Services, a HIPAA compliant interviewing and data collection company.  Lisa has a BS from the University of Tennessee.

 Joel Lee

Strategic research applications

Joel is president of Lee Strategies, and he uses innovative tools to capture preferences, test alternatives, and engage clients in co-designing solutions. 

Joel is an adjunct professor in marketing and communications and a Colgate University graduate.

Our Clients

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