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Secondary marketing research: a high value tool for quickly getting a sense of your market

Secondary marketing research: a high value tool for quickly getting a sense of your market

by Bob Stevens | Aug 15, 2019 | Marketing Tools

Why begin with secondary research?   Think of secondary research as table stakes for understanding the market realities that will affect your management decision.  The cost of secondary research is relatively low, it’s comprehensive and data-driven, and it may even...

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