BUSINESS DEVELOPMENT SERVICES   Clients use our consultative sales services to add "bandwidth" to their existing sales force, enter a new health care market segment, test a new product, or reduce expenses by outsourcing their sales function.  We offer the following types of business development services:

Lead Generation -- The objective is to obtain new business leads using direct marketing, print advertising, Web site content and technical enhancements, and trade shows.  Leads are passed to your sales force who spend less time prospecting and more time closing.

Territory Management -- We are responsible for a geographic or market segment territory and a sales quota. Selling your products under your company name, we function as a remote sales office. We generate leads, schedule sales calls, negotiate contracts, and close sales.

Apples and Oranges Health Care --
This program is a health care financial training simulation for “non-financial” people.  Participants create budgets, manage supply and demand issues, and plan cost-saving strategies.  As a result, a company sales staff learns how an insider's perspective can win more hospital business - by connecting their product benefits to driving down the cost of care and improving hospital capacity utilization.

Business development services were used to help these clients:


• A national transcription service company outsourced all direct sales and marketing functions to achieve cost savings. Integrated marketing communications using advertising, publicity, trade shows, and direct marketing communicated the company's research-based strategic positioning and drove sales.


Direct mail and telephone lead generation services helped a company in clinical research staffing build awareness with pharmaceutical, CRO, and biotechnology prospects in remote territories. Relationships were established and leads were generated.


• Sales training services, purchased by a software company, were used to provide their national direct and inside sales people with the personal organization, product knowledge, and consultative sales tools needed to increase their close rates.  Annual sales reached a new record.