BUSINESS DEVELOPMENT SERVICES
Clients use our consultative sales services to add "bandwidth"
to their existing sales force, enter a new health care market segment, test
a new product, or reduce expenses by outsourcing their sales function.
We offer the following types of business development services:
Lead Generation -- The objective
is to obtain new business leads using direct marketing, print advertising,
Web site content and technical enhancements, and trade shows.
Leads are passed to your sales force who spend less time prospecting
and more time closing.
Territory Management -- We
are responsible for a geographic or market segment territory and
a sales quota. Selling your products under your company name, we
function as a remote sales office. We generate leads, schedule sales
calls, negotiate contracts, and close sales.
Apples and Oranges Health Care --
This program is a health care
financial training simulation for “non-financial” people.
Participants create budgets, manage supply and demand issues, and
strategies. As a result, a company sales staff learns how an
insider's perspective can win more hospital business - by connecting
their product benefits to driving down the cost of care and
improving hospital capacity utilization.
Business development services were used to help
A national transcription service company outsourced all direct sales
and marketing functions to achieve cost savings. Integrated marketing
communications using advertising, publicity, trade shows, and direct
marketing communicated the company's research-based strategic positioning
and drove sales.
mail and telephone lead generation services helped a company in
clinical research staffing build awareness with pharmaceutical,
CRO, and biotechnology prospects in remote territories. Relationships
were established and leads were generated.
Sales training services, purchased by a software company, were used
to provide their national direct and inside sales people with the
personal organization, product knowledge, and consultative sales
tools needed to increase their close rates. Annual sales reached
a new record.